If a disaster, be it a hurricane, earthquake, flood, terrorist attack or other catastrophic events, many companies are eager to volunteer and assist the needy. Want to help rebuild damaged houses and shops, and often donate materials and labor necessary to do so. Unfortunately, the resources that are run on a voluntary basis and can be placed on the donation, are usually much sooner than expected. And very often the company that wantstheir time and resources to people in need feel guilty charging for additional services, so that their things packed and leave the area, proud of their good deed, but for those of the disaster area, with few options for recovery.
A good example is what is happening at Port Charlotte, Florida after Hurricane Charley. First, after the hurricane, went a large number of entrepreneurs in the area, donating services, supplies and other things needed to rebuild the community again. The federalGovernment came in and paid for many of the new bills, even things that are not covered by FEMA. But then the money ran out and left most of the house volunteers. The funny thing is that the residents of Port Charlotte did not want the contractors would leave and contractors continue their normal and stop the disaster recovery effort is worth it. But the entrepreneurs, those who felt guilty, on a voluntary basis, the money for the victims of disasters.Now, two years later, many residents still Port Charlotte is looking to help serious entrepreneurs. It 'an unpleasant situation, not to happen.
Perhaps even more concerning is that we begin to see a similar trend, where people and businesses that help prepare for disaster. Recently, the Annals of Emergency Medicine, one of the largest emergency medicine journals, published an editorial is intended principally for the benefit of the universities, that the sale ofCourses developed within dollars of the grant. I mean, who created the materials for disaster preparedness, with the help of federal funds to provide money, and then did the hospitals and municipalities pay for the course. While such a practice is clearly unethical, many believed that the newspaper was the meaning that it is immoral to take a company of disaster preparedness in communities and hospitals, and to impose a tax or teaching, consulting for profit, how to get ready disaster. In factNothing could be further from the truth.
This means that you can qualify for a disaster situation and not feel guilty? Yes! And companies that are in a position in a community after a disaster to come and benefit needs of a product or a service can be beautiful ... and provide ethical.
3 Ways to profits
When it comes to profit from the disaster, people think the majority of price gouging or profit. The price gouging is not only immoral and unethical, but in every stateand each territory is also illegal. It is a criminal act which is taking advantage of people who have no other choice but to pay. When Hurricane Katrina hit New Orleans, we heard some examples of unscrupulous traders selling generators (usually for a few hundred dollars in retail sales), sold for two or three thousand dollars. All these people received fines or time in prison, and deprived of business license. These people are not to profit from disaster and try to profitout of poverty. There are essentially three ways to make money for disaster ethics.
1. Volunteers and donations. In this scenario, you volunteer your time and donate your products or services. They cover all its costs and accept nothing in return, except perhaps for board and lodging. In exchange for your time and materials, you will have the warm fuzzy feeling of doing something good for the community. There will be a hero every day. If you have seen in this period, you also get greatAdvertising, the economy could be the way of those who remember their good deed.
2. Discounted services. This is the most common scenario, and as the name suggests, this means that you offer your products and / or community service at a discounted price. Those who decide to go this way to understand how deep you can do something without having to decide a burden for the price of economy. Realize, however, that no one has asked the community (for the correction, although noneTo turn off or down). Often the entrepreneur is the discount, because he or she has a degree of altruism.
3. Full Price. In this scenario, you arrive in the community and offer a fair market price for a product or service that is more or less equivalent to what other companies do not even seen during the post-disaster. Why is fair market price that people are more than happy to pay. This is completely moral and ethical. Unfortunately, few companies make the transition to fullTariff after starting as a volunteer. But if you really want your business and profit from the disaster to grow, this is the way to go.
From Free to Fee
How does a company transition from a volunteer, a paid consultant or contractor? Here are some suggestions:
* Be early. State, provided that you offer your products or services for free. For example, people say: "I can afford to volunteer for two weeks. I can afford it, get the X amount of materials. If wematerial from the first two weeks, you provide the material, and I the rest of the time, I remain determined. "In the two weeks before going to talk to people who have contributed. Explain that you can afford only once, for two weeks of volunteering. 'Ll Very often, at this point, seek to offer the rest of the work. Then you can offer to provide a fair and inclusive. If you have a "Yes" and why not live? "I'm already here, and now you'reTo earn money. If they say "no", then they are responsible for their personal recovery. At this point you can go home and tend to know your business, you have done a good deed.
* If your community has) their own plans in case of disaster (before a catastrophic failure, it is necessary for your company a list of companies available to help recovery efforts. Companies may use their local communities are working together as the "first known" in the event of a disaster. What does this mean?Under the assumption that the activity of the reaction is capable, is the activity recovery of the community (or with specific targeted recovery of the Community) on the front of the line. But this is only the beginning. In some cases, a subject (eg, a hospital may, for example) with a service provider (such as a roof contractor) contract and pay a fee, so that in case of disaster, the supervisor of the hospital is in place - from the list. In turn, thatContractor awarded the contract for additional work in the hospital. The contractor will be happy, why give them business. This is completely unethical. In fact, it's a win-win solution. The company gets that need repairs and the contractor has guaranteed the job. What's better?
The bottom line is that companies have for the different ways it can help to understand, and have about the stigma of receiving benefits from the disaster.Realize that the people receiving your products or services not me reason to pay. In fact, no one who is free at the end of receiving the goods or services, all for you, and most of them as a fair market price for what you offer. To take full advantage of this lucrative market segment. In this way you will help people help those in need during the growth of your company.
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